Thursday, June 15, 2006

Free sources of industry news

One of the companies I've worked for had a PR guy who supplied us with news clippings and interesting analyst reports, delivered by e-mail to a long list of people in marketing and business management roles. When I left the corporate embrace, I needed a new source to help me keep up with current events in the industry, and I don't have time to read everything. I subscribed to some industry-specific sources, but I also found these two sources of current news.

FierceMarkets is an advertiser-supported news summary and industry information service that arrives in the form of an e-mail newsletter. Technology is well represented in their lineup, with a variety of specialized IT/tech categories, but it's not all tech. FierceMarkets also offers their news service for biotech/biopharma, banking/asset management, and healthcare. Their web site offers sample issues, so you can see the types of information they provide.

SmartBrief offers a similar service, but their model builds on relationships with industry associations. The news service is still free, and the summary includes items from the association as well as news clippings. The service is available for a wide range of industries, including advertising, construction, food service, retail and hospitality—the list offers 61 choices this morning.

Understanding the current trends in your industry is an important part of being competitive in the job market (it's helpful in your current job, too). These sources give you a quick and easy way to keep up with each day's news.

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