Wednesday, June 07, 2006

Hiring boom in interactive marketing

Another report of opportunities in interactive, this time from AdWeek: Interactive shops struggle to fill empty desks (Via Logic+Emotion ).
Last week's report from the Interactive Advertising Bureau... throws a spotlight on one of the biggest obstacles to meeting the demand: a dearth of qualified talent... Shortages are most notable in key areas like analytics, site design and project management, and the squeeze is worst in the middle ranks,... which are thin because the industry did not hire many new recruits during the dot-com bust five years ago.

A couple of years ago I went to an event for alumni of a telecom vendor, seeing people who had left the company in the wake of the telecom implosion. I was amazed how many had jumped into real estate and mortgage financing, which seemed to be the new bubble. Is this the new new bubble, or is the growth real?

At least it's more fun than mortgages.

1 Comments:

At 6/08/2006 3:46 PM, Anonymous Jim Durbin said...

The growth is real because it is so easy to learn and perform without a large organization behind you.

Mortgage and real estate are the bubble - I knew a lot of recruiters who followed the same path.

People think they can get rich in mortgage, so they jump in, same as recruiting in the 90's.

 

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