Search-engine optimization (SEO) for your career
I've commented on some of the ways you can increase your visibility to recruiters and hiring managers in your market. I recently discovered Advanced Online Recruiting Techniques, a blog dedicated to teaching recruiters (and sourcers, specifically) how to use Internet tools to find candidates for their open positions. This query to find specific experience is an eye-opening example of just how sophisticated the use of search engines can be:
boolean strings and where to look online for IT Auditors:
(intitle:~CV OR inurl:~CV) audit (legal OR regulatory OR standards OR policies) (COSO OR COBIT OR "control framework" OR "control theory" OR "control design") (MIS OR CIA OR CISA OR CPA) -eoe -opening -post -preferred -reply -send -submit -your
That's a lot of search query, isn't it? The post goes into the logic of what is excluded from the results and why. The part that surprises me is searching for pages that include "CV" or "resume" in the text or title. I wonder how many résumés have the word in them? But that's nitpicking. The point here is that some recruiters, at least, are using search engines to identify possible candidates for their open positions. If you want to be found, then your online résumé—wherever it is—and the other elements of your web presence need to include the keywords that a recruiter would use to look for you.
If you want to be recruited, learn to think like a recruiter. Can a recruiter, looking for people like you, find you?