Tuesday, June 13, 2006

Search-engine optimization (SEO) for your career

I've commented on some of the ways you can increase your visibility to recruiters and hiring managers in your market. I recently discovered Advanced Online Recruiting Techniques, a blog dedicated to teaching recruiters (and sourcers, specifically) how to use Internet tools to find candidates for their open positions. This query to find specific experience is an eye-opening example of just how sophisticated the use of search engines can be:

boolean strings and where to look online for IT Auditors:
(intitle:~CV OR inurl:~CV) audit (legal OR regulatory OR standards OR policies) (COSO OR COBIT OR "control framework" OR "control theory" OR "control design") (MIS OR CIA OR CISA OR CPA) -eoe -opening -post -preferred -reply -send -submit -your

That's a lot of search query, isn't it? The post goes into the logic of what is excluded from the results and why. The part that surprises me is searching for pages that include "CV" or "resume" in the text or title. I wonder how many résumés have the word in them? But that's nitpicking. The point here is that some recruiters, at least, are using search engines to identify possible candidates for their open positions. If you want to be found, then your online résumé—wherever it is—and the other elements of your web presence need to include the keywords that a recruiter would use to look for you.

If you want to be recruited, learn to think like a recruiter. Can a recruiter, looking for people like you, find you?


At 6/13/2006 12:27 PM, Anonymous Glenn Gutmacher said...

Thanks for referencing my post and mentioning my blog. I've occasionally taught the job-seeker angle of these search methods as Advanced Online Job Hunting Techniques and offer limited free online content about it(www.recruiting-online.com/jobhunting), though serving the recruiting community keeps me busy enough and I'll never have time to cover job search online as deeply as blogs like yours. If job-seekers knew how to use search engines properly, they'd get much better results out of their time online.

Finally, I agree with your point about many job seekers not including "resume" in their URL or page title, which is why that boolean search string you cited is only one of the templates that good recruiting sourcers use. You can't expect me to give away every template! We've got to motivate people to learn (i.e., give them fish & they have food for a day; teach them how to fish & they have food for life).

At 6/13/2006 12:54 PM, Blogger Nathan Gilliatt said...

Funny you should pick that expression. My first draft of this post ended with "if you want to catch fish, you have to learn to think like a fish." Not that anyone's written that before!


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