Tuesday, August 22, 2006

Interactive talent shortage continues

Interactive marketing is booming, creating openings that exceed the available talent pool. Matthew Creamer writes in Advertising Age yesterday, talent dearth breeds crisis:
...It's a great time to be in digital, provided you're part of the select group that has real experience in Flash development or web design and can help create the sophisticated integrated-marketing programs that agencies and their clients increasingly are demanding. Salaries are soaring, perks are proliferating and promotions are pouring in.

...It's worth observing a significant difference between the dot-com era and now. Back then, everyone prospered. These days, there's a clear advantage for a small subset of the business: those schooled in Flash, web architecture and data analytics. At all experience levels, these folks are reeling in big raises, getting chased by headhunters and being poached by bigger outfits.

It's hard to believe that a company would alienate a star in this environment.

If you're not already working in this stuff, you won't be able to cash in on the current craze at the high end, but the openings aren't exclusively at the highest levels. If your experience is in a shrinking industry or specialty, interactive may be a new direction for you to consider.

If you do have experience they're looking for, are you using the right keywords to make yourself visible? Articles like this one from Ad Age provide helpful clues on what recruiters are looking for, as well as names of people and companies in the market.



At 9/16/2006 2:54 PM, Anonymous Alison said...

Please, where is this? I have been in Boston for just over a year trying to break into the market and am having the hardest time finding a REAL job.


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